![]() “I don’t think customers understand the level of work it takes to put that toy on the shelf. They take photographs and say, ‘I can find it cheaper online,’” says Linda Kapnick of Ambassador Toys. “So many people come in to use our store like Amazon shopping. Together, they forge ahead, embracing the pros and woes of running a toy retail in the age of delivery. The owners champion the power of playtime as much as they do one another, referring customers to each other’s stores or collaborating over large toy orders to split the cost. Here on the Peninsula, we’re treated to several: Talbot’s Toyland in San Mateo, Ambassador Toys in Palo Alto, Adventure Toys in Los Altos and Cheeky Monkey in Menlo Park. After all, isn’t their business to help supply holiday cheer?Īlthough gifts aren’t the reason for the season-the original Christmas presents of gold, frankincense and myrrh were more symbolic than practical, especially for a newborn child-the exchanging of gifts is a tradition that begins with a visit to the little shop around the corner. Independent toy store owners are somewhere in the middle. ![]() If you’re business-focused, this is Q4, but for everyone else, the last few months of the year are for the holidays. ![]()
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